Sarah-Jane Williams from Dorset was having a website designed for her company The Wooden Kiwi. The web design firm had said they could do the logo as well. This is what she told us.

“I have already paid another company to try their hand at the logo designs part of the web design for us. I have been very disappointed by results and hence approached you.”

Different beasts

Logo design and web design are completely different beasts. We have some amazing web designers who can’t design logos for toffee. The fact is, designing a logo requires a lot of creative thought, insight and generally at least a couple of other designers to bounce ideas around with. This is why at Logo Quality we have specialist logo teams an specialist web teams. In our experience there is no ‘one-size-fits-all’ solution. Look at it this way… would you let your chiropodist have a go at a root canal??

Logo information

Sarah-Jane provided our specialist logo designs some information about her business to give our team a taste of what she was looking for.

“The Wooden Kiwi is a landscaping company that also specialises in the creation of bespoke wooden outdoor structures. In terms of the landscaping business unit, we offer a full service from garden design to construction and maintenance. In terms of the wooden structures, we design and make garden structures such as pergolas, decking, stream bridges, car ports etc to suit the clients exact needs. We also have a seperate business unit that focuses on childrens wooden playframes, and also promote our specialism in outdoor electrics (lighting, water fountains etc). So, in summary, we are a professional landscaping company with a particular strength in incorporating woodwork.

Describe any ideas you have or creative direction you want us to use: Ideally I would like to see logos that include a reference to the kiwi (the bird, not fruit!) itself. I would also like the logo to hint towards the nature of the business, ie landscaping. Perhaps there may also be a slight bias towards the ‘wooden’ aspect too, although this is not so important. So basically its ‘nature + the kiwi’ to combine. Considering nature by way of trees, leaves, wood etc is probably best. This company is led by a New Zealander and I am exploring the use of very subtle Maori type designs within the website. This may or may not be progressed, but it is perhaps worth considering this angle for the odd design inspiration? Please try and make the logo memorable and not overly complex. It needs to work on vehicle branding and be clear when printed small onto business cards etc.”

Logo design

Armed with all the logo information that Sarah-Jane provided we created a great new logo for her business.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.