Archive for July, 2009

Marlon Davids had used Logo Quality for 2 previous business ventures and on the back of 2 great logo designs it was a no-brainer when he needed a logo for his new business “Drops of Joy”.

Logo Information

Marlon knew we would do a great job with his new logo and sent us over some information about his new company to get our designers started.

“Drops of Joy are a leading specialist in sourcing the finest chocolates from Belgium. By building sustainable partnerships with master choclatiers we leverage their know how in chocolate making to enable us to give our customers the finest chocolate experience they will ever enjoy.

Our mission is to provide you with great tasting first class quality Belgium chocolates, presented beautifully and delivered straight to your door.

If you are one of those people that find that you buy chocolates and eat all the nutty ones and leave the strawberry ones? Or want more strawberry chocolates to choose from? Well, here at Drops of Joy, you choose the chocolates you want in your box - whether it’s a mix of nutty and caramel ones or just plain chocolate ones - the choice is yours!

Drops of Joy Choc boxes are an ideal gift or fab for yourself, our chocolates have been imported from Belgium - the home to luxury chocolate”

2 way design process

At Logo Quality we are firm believers in the 2 way design process. We believe that your input and feedback is just as important as our design expertise. Look at it this way, we can create what we think are the best designs in the world but if the customer doesn’t like them they will never see the light of day. We like to work as closely as possible with our customers to create great designs. Below you can see the final design for Drops of Joy.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

John Pawlenko from London is self-employed and starting a new business venture, Alliance Projects. John has big plans for his business but no firm ideas for his logo. John said to us “I’m quite open minded at this point, so let your creative juices flow…”

Fueling the creative process

Many client’s like John will not have much of an idea when it comes to the design of their logo. We have an extensive team of experienced and creative designers. All we need is some info from our customers about their business and our team can get to work creating an exciting selection of logo concepts. This is what we received from John.

“The big idea…
Many busy professionals do not have time to work on, produce or update their marketing / communication documents, PowerPoint presentations or their presence on the internet. Some of these same people may also lack the tools or skills to produce such items to a high and consistent standard on an ongoing basis – perhaps even to a level they themselves would accept as falling a little short of their normal standards.

The opportunity…
Alliance Projects will focus especially on those people who feel they need practical assistance in producing or updating the documentation, presentations or web presence necessary to deliver their ideas, messages and services but:

a) have insufficient time to produce them to a higher than normal standard or
b) sense that the effort involved is not actually the best use of their time

Describe your target audience:
a) self-employed business owners or consultants
b) other professionals or small working groups / project teams who may lack administrative / creative support”

The logo design

Initially you will receive around 5 design concepts from different designers to maximise creative input. After the initial stage we will work with you revising designs until we produce a great design that you are 100% happy with. We are even happy to go back to the drawing board and provide fresh ideas at any stage in the process. Below is the final logo design for Alliance Projects.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Jim Tucker runs his own business, Hippo Plumbing & Heating, and was looking for a new logo, business stationery and a website. Jim called us to see what we could do for him and his business.

One stop shop

The beauty of Logo Quality is that we offer complete branding solutions for your business, we don’t just do the logo and leave you to get on with it. We provide design and print services for virtually anything you can put a logo on; business cards, flyers, brochures, websites etc…

Jim needed; logo design, website design, printed business cards, letterheads and compliments slips. We put together a nice package deal for Jim and got to work. The major benefit of keeping all your branding needs under one roof is consistency. Consistency in your branding will breed recognition and recognition will lead to your business growing and becoming known by an increasing number of potential customers. This only works of course if you have a stand-out, memorable design. Below you can see the logo we created for Hippo Plumbing & Heating.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Paul Hayes needed a brand logo and business stationery for his new business selling smoothies, OSO Juicy. He wanted the design to be bright, colourful and energetic.

Send us a sketch

Paul was a bit of an artist and had an idea drawn out on paper. He sent us his sketch for our designers to work from when creating the new logo design. Sending a sketch can be a really useful guide for our designers. Even if you aren’t a particularly good drawer a rough sketch can still be useful, a picture speaks 1000 words as they say.

Logo process

Our designers got to work preparing some initial concepts for Paul. We based some of the concepts around Paul’s sketch and we also provided some of our own ideas too. We always work to a client’s brief but our designers will always throw some of their own ideas into the ring as well. We have an unlimited revisions policy which means we can work through several logo concepts before arriving at the finished article. Below is the final OSO Juicy logo.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Andrew Jervis was developing his 2nd business website, Ur Car. He had been trying to create the logo himself but could not come up with a design he liked. Andrew also needed the time to concentrate on other areas of his business and came to us for help with the logo design. Our strategy of using multiple designers on each project and brainstorming sessions means pound for pound you get more creative input with Logo Quality than any other design studio.

Logo Information

Before we handed over the project to a design team Andrew provided us some information about his website and the image he was looking for.

“Company Description: Ur Car is a website which provides everything (well most things) for the every day motortist. Ranging form parts to listing cars to loading videos.

Feel:professional, fun and friendly

Colors: Blue and Grey - corporate colours which are visable on the website.”

The logo design

Below you can see the final logo design.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Rachel Burslam from Lancashire was starting a new business, Green Apples and Elephants, and needed a logo and business stationery to help win her first customers and promote the business. Rachel found us on line and completed our simple on line order form.

Design Order Form

Our on line order form is set up to get just the information we need from our clients to set our designers off in the right direction. Many clients just leave the design and creativity up to us and others may have specific requirements such as particular colors, fonts or ideas. Below is some information we received from Rachel:

“Company Description: My business will be selling partyware that has minimal environmental impact. It will focus on children’s parties, weddings, picnics, festivals and other family occastions.

Target Audience: Parents of young children. The new generation of environmentally aware teenagers up to those in their late 30’s.

Colors: Green and White.

Ideas: I envisage the shape of an apple with the outline made up of a chain of alternate smaller apples and elephant silhouettes.”

The logo design

We prepare several designs initially and then work with our clients, revising the design until we have a great design that the client is 100% happy with. We offer unlimited revisions and can explore many design ideas. You will see the final logo below does not exactly match Rachel’s initial idea. This often happens when working through a design process you can discover what works and what doesn’t.

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Mr Khalid from London was setting up a real estate business, Kube Properties and needed a logo design for his business stationery and signage for his office and properties. Mr Khalid sent us a message through the contact form on our site with his phone and one of our Design Project Managers called him straight away to discuss his requirements.

Logo Information

This is what information we got from Mr Khalid on the phone:

Company description: Estate Agent, rentals and sales.

Colors: Black, Red and White

Ideas: 3D Cube with the text to the right of the cube.

The Project Manager will then pass all the information onto a Design Supervisor who will pick a team of around 5 designers for the project and have a brainstorming session before creating a selection of initial logo ideas.

The logo design

We sent Mr Khalid 5 or 6 initial designs and after a few chats on the phone to discuss ideas and revisions this is the final logo design:

Getting your new logo designed

If you need a logo designed you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.

Shane Sprenger is the owner of an Estate Agent business in Slough, just round the corner from the Logo Quality Customer Service office. Shane also has another business, marbellapads.com, which is a website for people looking to buy/sell/rent property on the Costa Del Sol. Shane’s website and logo were getting terribly dated and it was time for a freshen up. Shane knocked on the door of our office and met with one of our team (me actually!) to discuss his logo requirements.

Logo Information

We only needed a short meeting, about 20 minutes to discuss Shane’s logo requirements. We had a look round the website together so I could get a feel for the business. Shane was very much going to leave it up to us from the design side. All he wanted was a fresh, clean, modern design.

After our meeting Shane received his initial set of logo design choices in just 3 business days. As it happens Shane was more than happy with one of the designs from the first bunch. You can see the new marbellapads.com logo below.

The logo design

Getting your new logo designed

If you have an existing logo that could do with a spruce up you can email us at logo@logoquality.co.uk or give us a call on 01753 208022.