We get loads of requests come in to the studio from prospective clients looking for a corporate style logo design. The funny thing with logo design is that there are very few official logo styles (non actually) but it is easy for clients to pigeon hole certain looks into a style.

Take for instance a corporate giant like Dell. Their logo is very simple but also very easy to brand and instantly recognisable. It says DELL for a start. This text style of logo design works really well for established brands and also smaller companies looking for a clean look but is it a corporate style? Take on the other hand another corporate giant Nike. Their logo as you all know is just a tick. But what a tick. That tick must have cost millions. Well you would think so but you would be wrong, it cost just a few dollars. Mind you, a few million went into turning that tick into a world-class brand. When you see it you know it stands for quality. Is that a corporate style logo? You see the picture?

The logo design on it’s own is not the brand. The brand is built through marketing the product or service and the logo eventually comes to represent your brand. This means that your logo can stand on it’s own and people will see your company values reflected in it. That’s a double edged sword if you think about it. Let’s say you run a pretty tight ship and focus on your clients happiness above all else. Once your brand is built people will see your logo and say “that stands for a company that cares about it’s customers”. The other side of the sword says that if you run a poor business with scant regard for your customers, your logo will be recognised for those negative values.

People get wrapped up in how their logo should and should not look and have preconceived ideas about how it all works. Some people want pictures of their product, some think that the logo should tell what the company does at a glance. Let’s take that example for a second and put it to the test. Does McDonalds sell M’s? Does John Deer Engineering sell deers? Does Nike sell ticks or Norwich Union church spires? What about Apple, do they sell apples? Of course they don’t but what they do is sell product and loads of it. These businesses have very strong brands and are recognised by their logos even though their logos have nothing to do with their business.

In our experience a corporate logo can be any style as long as it is well designed and has the ability to be used across many different types of medium like print, web , tv, signage etc. The key to making it really great is in the marketing and the business ethos of the company using it.

The design team at Logo Quality are experts at getting a feel for the values a company wants to be recognised for and building them into a logo design that is easy to brand. Building the brand itself is out of our hands but we give you the very best start possible. Drop us a line between 9am and 9pm on 01753 20 80 22 and we will be happy to discuss any aspect of your logo design and brand aspirations.